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Frequently Asked Questions

The Associate in Science in Marketing is a 60-credit degree designed to help students build knowledge for marketing and business-related careers. It may benefit students who want to enter the workforce, as well as professionals who want to expand their marketing knowledge and skills. The curriculum combines general education, business courses, marketing coursework, and electives to provide a strong foundation for career-focused education.

Students build a foundation in business and marketing through courses in areas such as accounting, economics, communication, and marketing. They also choose a program track that aligns with their interests. Current options include Digital Marketing, Sales and Customer Service, and Marketing. Depending on the track, students may study topics such as branding, consumer behavior, business writing, social media marketing, web analytics, negotiation, and customer relationship management.

Yes. The Associate in Science in Marketing is offered through MDC Online. Students are encouraged to review the official program requirements and speak with an academic advisor if they have questions about course delivery or program requirements.

Graduates may pursue opportunities in areas such as marketing, advertising, public relations, market research, promotions, and business management. Some positions, particularly management roles, may require related work experience, additional education, or other qualifications. Career outcomes vary based on experience, employer needs, location, and industry requirements.

Marketing may be a good choice for students who enjoy developing ideas, creating content, building brands, and connecting with different audiences. The curriculum includes opportunities to explore topics such as branding, business writing, social media, and marketing communications. Creative students who also enjoy research and problem-solving may find this program especially rewarding.

Yes. Marketing may be a good fit for students who are interested in business strategy, customer behavior, and organizational growth. Through business and marketing coursework, students learn how organizations promote products and services, build customer relationships, and support business goals.

Marketing is a broad field that includes branding, advertising, market research, promotions, sales, and customer relationship management across many channels. Digital marketing focuses specifically on online strategies and platforms. Students who choose the Digital Marketing track study topics such as social media marketing, digital strategy, web analytics, and marketing content while building a strong foundation in marketing principles.

The Associate in Science in Marketing is primarily designed for career preparation. Students who plan to continue their education should speak with an academic advisor before selecting courses. The official program information notes that an Associate in Arts pathway is also available for students planning to transfer to a bachelor’s degree program. Transfer opportunities depend on the receiving institution and its requirements.

Students develop practical skills that support a variety of marketing and business roles. Depending on the track they choose, they may build knowledge in branding, business writing, customer relationship management, negotiation, sales, social media marketing, content development, and data-informed decision-making. General business coursework also strengthens communication, accounting, economics, and workplace technology skills.

This program may be a good fit for students who want career-focused training in marketing or business. It also benefits working professionals who want to update their skills, creative students interested in branding and content creation, and business-minded students who enjoy sales, customer relationships, and strategic thinking. Students are encouraged to review the program requirements and course options to determine whether this degree aligns with their educational and career goals.

Miami Dade College is an equal access/equal opportunity institution which does not discriminate on the basis of sex, race, color, marital status, age, religion, national origin, disability, veteran’s status, ethnicity, pregnancy, sexual orientation or genetic information. To obtain more information about the College’s equal access and equal opportunity policies, procedures and practices, please contact the College’s Civil Rights Compliance Officer: Cindy Lau Evans, Director, Equal Opportunity Programs/ ADA Coordinator/ Title IX Coordinator, at (305) 237-2577 (Voice) or 711 (Relay Service). 11011 SW 104 St., Room 1102-01; Miami, FL 33176. [email protected]